Real Estate is an unused logo proposal, that we deciced to work further on. Originally we have developed the logo for a company dealing with property rental and hospitality management. We simply thought that it has too much potential to just end up in a drawer, so we've encompassed it in a conceptual project, resulting in this presentation.
The current colour palette reflects an architectural aspect, with blue symbolizing the sky, grey referring to concrete, omnipresent in modern constructions, and brown resembling earth, as the base of every structure.
As such, the three colours conjur up three levels in a horizontal perception.
The logo, in its simplicity, depicts what everyone would associate with
a pristine image of a house. The sign interconnects four proportional
outlines of buildings.
a pristine image of a house. The sign interconnects four proportional
outlines of buildings.
