Brød is a concept visual identity for a modern boutique bakery with respect for the traditions of the art of baking.
It is to be located in Copenhagen, where the craftsmanship of breadmaking relives its splendour while the ever-growing popularity
of bake-shops raises the bar for upscale bakeries.
The word "brød" itself with its straightforward meaning in harmony with the no-nonsense typography of the logo implies the simple
approach taken by the bakery. The core values are in the spotlight, while any unnecessary elements distracting attention from the
baking itself are removed. The clean and sharp lines of the logo leave a lasting impression.