Lady Gagaville

•

For ten days in May of 2011, Farmville and Lady Gaga partnered up to promote the “Born This Way” album in the most unlikely of ways. GagaVille was created as a destination in FarmVille where users could retrieve crystals, unicorns, and chrome cows for their own farms (just to name a few). By completing outrageous in-game tasks, players were able to stream tracks from Gaga’s latest album before it’s release. While at EVB, we made an amazing mocumentary-style video where real life conservative farmers are transfor med into little monsters, sporting everything from watering-can hats to bedazzled tractors. I also art directed and designed the Youtube homepage, landing page, and billboard. An amazing achievement for the entire team, all done in just three weeks.

Agency: Evolution Bureau
Creative Director: Jim Reed
ECD: Stephen Goldblatt
Art Director: Aaron Feiger
Copywriter: Jean Morrow