Jameson 1780

•

Jameson Whisky wanted to bring their audience closer to the legends of John Jameson, while keeping to the high production value of their existing story-telling. To do that, we came up with a concept that allowed fans to take part in a John Jameson legend, using their Facebook credentials to interact with a personalized social game. A barrel of whiskey had gone missing and one of their friend's was responsible. Their job was to explore 1780 Dublin, collect clues, accept challenges from the townsfolk and solve the quandary. Lucky for us, we found the missing barrel along with a few shiny awards.

Agency: Evolution Bureau
Executive Creative Director: Stephen Goldblatt
Art Director: Aaron Feiger
Copywriter: Jean Morrow