Mousacre Identity
an exercise in branding
an exercise in branding
Mousacre is a fictitious, Ohio-based extermination company whose name combines the words “mouse” and
“massacre.” To create a brand for Mousacre, the first step was to design a mark for the company that conveyed
its purpose and values. The end product was an icon that combined images of a mouse with a grenade to
create a unique logotype for the company.
“massacre.” To create a brand for Mousacre, the first step was to design a mark for the company that conveyed
its purpose and values. The end product was an icon that combined images of a mouse with a grenade to
create a unique logotype for the company.
Concept Ideation
Development and Visualization
Final Logotype Lockup
2D Application
3D Application
