I have to say that I did love this project :)
My client asked me to design a logo for her new cloths line: Excercise pants for yoga.
This is the brief from the client:
This is the brief from the client:
The name of the brand is "Fatti Pants". Fatti is a play on the word fatty, but was also my maiden surname. I am looking for a logo that is fun and playful/humorous. It should also be able to be printed easily on a small tag to be sewn onto the tights, so I don't want it to be too complicated or fussy.
In later conversations, we came up with the ideas of playing with mandalas, lotus flowers, an hyppo making yoga, and so on.
So I started sketching...
And then, I send her these options for the logo:
Finally, the client decided to use two versions of the logo, the first one, a redesign of Option 2, for business cards and similar matters, and Option 3 for small tags.
This is the final result :)
Other fonts used just for the sketches (with no commercial use) are:
"Spicy rice", "Sonsie One", "Grand Hotel", "Lobster Two".
