Join.me is one of the coolest products that no one's ever heard of. And that was our marketing challenge. This crazy-simple video conferencing tool has incredible advantages over GoToMeeting, Skype and WebEx, but that fact was lost among audiences who could benefit from it the most. In meeting this challenge, our Creative Team – Chris Poulin, George Goetz, Stephen Potter, Neal Hughlett and I – created a new advertising platform, branding identity and website based on the positioning statement: "Show Work Who's Boss." 

Agency: MMB  /  Client: join.me  /  Contribution: Art Direction, Design

Includes a flowing responsive layout.

Adaptable content areas for A/B testing.

Developed personas for users to self identify with and find custom content.

Kept a sense of humor and playfulness throughout.