The "Green Is Good" New Business Pitch
The Green is Good promotional website concept for a winning new business pitch for Conagra Food's business. The concept behind the pitch was improving the heathy eating habits of men by providing them with content (recipes, activities, sweepstakes) that was associated with food that they would like. Food that is good but also healthy. This also appeals to women who are traditionally more health conscious and may influence their male companions with the items in the promotion.
Homepage concept
Green Is Good Recipe page
Green is Good Promotional Contest Email campaign Concept. Tying the promotion in with a popular television series was another method to expand the reach of the campaign.
Green Is Good Newsletter concept
Green Is Good Online Media Concept
Leave-behind books were created with the pitch concepts and team information inside.
