If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Sadly, it is dying out in favor of digital media. The iPad is quickly becoming known as the magazine killer, but it will take a while. Overall, print is not dead. Not yet.
But you are reading this on a computer screen.
