Interactive & Online Media

Conversations aren’t digital.

They might be had over a digital medium, but conversations are interactions. And interactive brands are brands that don’t simply push their marketing message out to the masses. They have conversations, they have a give and take, they interact. Interactive brands are the ones who will make meaning through these interactions.

The Children's Hospital of Philadelphia- A nonprofit Foundation

The Challenge:
Increase awareness and donations to The Children's Hospital of Philadelphia Foundation,

a nonprofit comprehensive inpatient and outpatient care for children.

The Insight:
Philanthropic support, large and small, powers every life-saving treatment, and breakthrough discovery at Children’s Hospital.

Brand position: Hope Lives Here

Using various themes: Childology, Where Children Shine, Give The Gift of Childhood,

within viral videos and other integrated media, donations were requested, for the non-profit foundation.

Give The Gift Of Childhood became the main theme for fund-raising and media exposure.

The theme: Give The Gift Of Childhood became integrated into the CHOP website.

With easy navigation designed for donors usage, they could participate by: Donate Online;

To Organize- an event in the community; Shop to Give - by purchasing various items that would benefit the Children's Hospital; Leave a Legacy Gift; Join a Giving Society;Partner with Us; Join Team CHOP

Donor interaction included a Mobile website.
And adding to this interaction for mobile site visitors and donors, are features designed and optimized for the mobile world, including: automatic click to call; map and directions; and Give TheGift Of Childhood/SMS information.

Music and image usage in the viral videos and other integrated media all donated to benefit the children at Children's Hospital of Philadelphia.

The Result:
The Children's Hospital of Philadelphia was ranked No. 1 in more specialties than any other pediatric hospital in the nation, earning it top honors in U.S. News & World Report's 2012-13 survey of Best Children's Hospitals.

Other Interactive Brands: J&J Snack Foods, Flight Works, Eureka, Iowa State University, ZLRIgnition

Integrated Brand Digital & Viral videos

The Children's Hospital of Philadelphia // A nonprofit Foundation //