Cranky's Bike Shop is a neighborhood bike store. It's the kind of
place where you buy your first bike and maybe your kid's first bike
too. The branding needed to reflect this easy going, friendly spirit.
place where you buy your first bike and maybe your kid's first bike
too. The branding needed to reflect this easy going, friendly spirit.
For many though, small bike shops can be intimidating. To make customers feel at ease, I focused on Cranky himself, who designed
his shop to be welcoming for first timers, families and anyone looking
for fun on two wheels.
By combining a child-like logo of Cranky with bright colors and
patterns, I was able to create branding that is nearly as fun
and inviting as the shop.
his shop to be welcoming for first timers, families and anyone looking
for fun on two wheels.
By combining a child-like logo of Cranky with bright colors and
patterns, I was able to create branding that is nearly as fun
and inviting as the shop.
