With memberships declining, The Boys Scouts of Greater NY wanted
to create an event that could offer a unique experience for urban families.
In addition, the branding needed to reflect the interests and style of today's kids,
not something from the past. 

Inspired by popular animated shows like Adventure Time and The Amazing
World of Gumball, I combined bright colors, patterns and hand-drawn

elements in a way that is engaging for kids but still informative to parents. 

For the event giveaways (bottom), my goal was to create items
that the kids who attend would enjoy getting but also using long after
the event.