challenge
The Opel Whisper Diesel engine is just as powerful as other
Opel engines, but it does not make any noise about it. How to promote
this silent engine - that turns the tough looking Mokka into a quiet city
race car - without the use of traditional ATL ads?
idea
Let's take the loudest thing there is - a rock band - and turn its volume down
while maintaining its energy. This is how the concept of Whisper Rock Songs was born.
By asking Tankcsapda - Hungary’s most powerful rock band - to release a new whisper
version of one of their biggest hits, we can convince their fans and the whole country
that great energy does not necessarily come with great noise.
execution
When users listen to a massive metal
hit of the band, our banner appears...
...leading them to the whispered version of the song
that gives the same dynamics, yet with much less noise.
whisper rock songs
C O P Y W R I T E R
Daniel Dekany
A R T D I R E C T O R
Laszlo Polgar
C R E A T I V E G R O U P H E A D
Boglarka Onody
P R O J E C T M A N A G E R
Adam Gyarmati, Zsofia Wagner
