Fred Segal
Aesthetic Movement was engaged by Fred Segal to design the first international retail stores for the iconic California brand in Tokyo’s trendy Daikanyama neighborhood. Tasked with creating a memorable shopping experience that honored the company’s history while highlighting its uniqueness in the Japanese market, the A/M design team approached each of the brand’s three separate buildings as a distinct project. The Mart at Fred Segal offers a bright and optimistic introduction to the brand, followed by a tailored and elegant shopping experience at Fred Segal Woman, and finally, a series of aesthetically dynamic rooms on two floors at Fred Segal Man. Unified by a fresh take on industrial materials, the three buildings function together to introduce Fred Segal’s signature lifestyle concept.
