Project: Introduce a new Summer wine, limited release, with a series of photos and a short video to be placed on the website, FB and Twitter feeds for William Chris Vineyards.
Approach: Leverage the two essential properties of the new wine -- color and name -- in visual context. Reinforce the beauty, versatility, and refreshing character of the wine.
Result: Current -- the perfect summer wine for the Texas Hill Country. Get Current, from William Chris Vineyards.
Output:
- Short 30 second introductory commercial staged on the Guadalupe, the most iconic river in the Hill Country
- Image: "Paint the Sky" with beautifully swirling current in logo stemware, painting the Texas sunset
- Image: Current, at the preview event, showing the new label, color and in context at a special winery event
- Image: Food and wine pairing: Current with Salmon Ceviche at home
Links: Wine Store web page; Tasting room call to action; Wine Club emails
Current, from William Chris Vineyards. The perfect summer wine for the Texas Hill Country.
Current -- introductory debut, a live shot from the event.
Paint The Sky. Current -- the perfect summer wine for the Texas Hill Country. From William Chris Vineyards.
What's Current? Home made Salmon Ceviche and a bottle of Current from @williamchrisvin. #txwine
