Cherry Blossom, Starbucks Korea
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2016: Cherry Blossom is an iconic promotion of Starbucks Korea. For 2016, cherry blossom petals are in the wind, evoking a dreamy and romantic mood.
The merchandise collection brought up fervor among customers, and it set a new record for the highest gross per day in the Starbucks Korea history.
We also designed to-go cups for the first time, each cup depicting different times of a day with a connecting scene.
©2015 Starbucks Coffee Company
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2014: 2014 was the first year Cherry Blossom became a major promotion. To support the full campaign, we designed the wildly popular merchandise, as well as in-store graphics.
©2013 Starbucks Coffee Company
©2013 Starbucks Coffee Company
