Planner, Starbucks Korea
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2015: We designed Starbucks Korea's wildly successful 2015 planner. The concept was "Journey with Starbucks Planner," and we travelled around Korea visiting local Starbucks, researching the area, and taking photos. The title pages were designed in collage style, conveying the idea of travel journals.
Our collaboration with Moleskine ensured the quality of the production, and the end result was a big leap from the previous year's planner in both sales and recognitions. Total sales (unit sold) growth was 56% up from 2014, and it reached 97.4% sell-through.
©2014 Starbucks Coffee Company
Our collaboration with Moleskine ensured the quality of the production, and the end result was a big leap from the previous year's planner in both sales and recognitions. Total sales (unit sold) growth was 56% up from 2014, and it reached 97.4% sell-through.
©2014 Starbucks Coffee Company
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2016: "Meet Me at Starbucks" was the concept of 2016 planner, and each month introduces Starbucks beverages and our tips on how to drink them better. For the covers and title pages, we decided on more typographic approach with big hand-drawn letters conveying each month theme.
The sales was up by 18% from 2015, and 74% from 2014.
©2015 Starbucks Coffee Company
2016: "Meet Me at Starbucks" was the concept of 2016 planner, and each month introduces Starbucks beverages and our tips on how to drink them better. For the covers and title pages, we decided on more typographic approach with big hand-drawn letters conveying each month theme.
The sales was up by 18% from 2015, and 74% from 2014.
©2015 Starbucks Coffee Company
