The new Yoggi’s bottle is one of the key design elements of the new rebrand and communication strategy program implemented by Nestlé for the leading liquid yogurt brand.

 

The Yoggi bottle design has been untouched since early nineties and one of the major challenges of this project was to redesign something that was already iconic and highly recognisable by the consumer.

 

Being on the market for 30 years, Yoggi is known for its irreverence and continuous innovation.

The new design is fully embedded with the brand’s DNA, rejuvenating some Yoggi’s design elements while adding new ones that reinforce the expressiveness and emotional appealing for consumers. The result is a bolder, iconic and more ergonomic packaging that stands out from competitive products.

 

The curved waisted label area improves gripping and “squeezability” of the bottle providing a better user experience of the product.

 

The new bottle also has an innovative structural system applied on the label area that optimizes weight and mechanical performance, and controls better the deformation areas by improving the overall resilience of the bottle.

The new Yoggi bottle is expected to save around 18% (140 tons) of raw material per year compared to the previous bottle.