Yudum Egemden bottle redesign aims to be the embodiment of the olive oil’s genuinity and its rich heritage, the same heritage that has been written for centuries, shaping Mediterranean culture. The bottle redesign was inspired by the origin of this olive oil: the olive trees and the olives in Aegean Region. It emphasizes Egemden’s brand promise of an olive oil produced from real Aegean olives, as a symbol of nature, delight and a less is more contemporary lifestyle. Whilst still glancing to authentic roots, the new bottle shape doesn’t remain on old stereotypes. Instead, it offers a precious, modern, honest and individual grace to the consumer.

The design language is both traditional and modern, making it accessible to all generations. It positions Yudum as the essential olive oil brand in Turkey. The bottles are produced in PET and its manufacturing process uses less energy, when compared to olive oil bottles produced in other materials. The developed design language is transversal to the entire product range for 1, 2 and 3 Liter bottles.