BeautyFresh Rebranding

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BeautyFresh is your BFF.

A BFF who will always want the best for you.
A BFF who will always bring the best out in you.
A BFF who will always be by your side to make sure you look, feel and smell your best. A BFF who will always be there in all the moments of your life. Big or small.

A BFF who is there for...

A first date, a job interview, a beach holiday, an exhilarating thrill ride, impressing a client, a boardroom meeting, meeting the in-laws, a casual day out, dinner with your best pals, your wedding, sparring with a frenemy, a selfie-spree, watching a chick-flick, horror-binge, or teary-eyed movie marathon, or just simply lounging around without a care in the world...

That’s BeautyFresh. Your BFF.

The logo consists of BeautyFresh in both serif and san serif fonts accented by a pair of leaves.

The juxtaposition of both font types, one that is contemporary and the other classic, serves to highlight that BeautyFresh is constantly on the lookout for new beauty brands in the market while bringing in established favourites. It aims to meet the needs of discerning consumers looking for quality, authentic products curated from all over the world that are priced below the market.

The leaves symbolise freshness and new life, while bringing with it a calm and delicate balance to the logo.
The colour palette is deliberately chosen to show the blossoming of radiant beauty and the natural goodness of being crisp and fresh.

Peach Colour: Visual representation of BEAUTY
Mint Colour: Visual representation of FRESH