C.F. Martin & Co has been manufacturing guitar strings that provide the longest life, without sacrificing tone or natural feel. As part of their string catalog: Martin SP lifespan strings are designed to repel the oils and dirt that can deaden strings. All six strings are "treated" to preserve the natural sound and feel that players prefer.
To consolidate this concept, integrated branding was used to express, "The Martin experience lives in our strings". Print and interactive applications were created to exhibit the Martin string catalog.
Brand Position: Martin Guitars - The Martin experience lives in our strings
Integrated Brand Digital, Marketing & Design
