Objective
Rebrand a company to give them a new look, feel and identity.
Rebrand a company to give them a new look, feel and identity.
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品牌重新設計。
Approach
In this project, I chose an historicly American brand: Tupperware. Although I have used this product since I was young, I didn’t really know much about the brand. After intensive research, I felt compelled to give them new life. I began by renaming this historic brand to Tuppersystem. Instead of being used by women to organize their kitchen, the Tuppersystem will focus on people who have a hard time managing their life and will help them balance their time.
品牌重新設計。
Approach
In this project, I chose an historicly American brand: Tupperware. Although I have used this product since I was young, I didn’t really know much about the brand. After intensive research, I felt compelled to give them new life. I began by renaming this historic brand to Tuppersystem. Instead of being used by women to organize their kitchen, the Tuppersystem will focus on people who have a hard time managing their life and will help them balance their time.
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在此作業中，我們必須選出ㄧ個品牌並重新設計其品牌形象。我選擇一個美國保鮮盒品牌-Tupperweare並將此重新定位，讓他不單只是幫助女性整理廚房，同時也可以將你的生活變得井然有序。
在此作業中，我們必須選出ㄧ個品牌並重新設計其品牌形象。我選擇一個美國保鮮盒品牌-Tupperweare並將此重新定位，讓他不單只是幫助女性整理廚房，同時也可以將你的生活變得井然有序。
