Carhartt Work clothing for workers worldwide
We infused into the Carhartt brand an empowering message that for any tough work environment, there's an equally tougher line of clothing.
To get the message out we focused on distribution to large retailers in the USA, through a mixture of design and interactive applications.
Brand Position: Where there's work, there's Carhartt
Brand Position: Where there's work, there's Carhartt
Integrated Brand Digital, Marketing & Design
Digital Flip-Book Carhartt "Look Book" Spring 2012
Images used by permission - Carhartt
