BMW // Make Life a Ride // The Boxer

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I did this campaign. The idea of the project was to portrait riders in their normal lifes, focussing on the person instead of on the motorcycle, and using this one as the point of commun of each character as a tool of freedom inspiring.

CLIENT: BMW Motocycles

Advert Agency: VCCP

BMW // Make Life a Ride // The Boxer

Published: June 22nd 2016

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BMW // Make Life a Ride // The Boxer

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BMW // Make Life a Ride // The Boxer

I did this campaign in 2014. The idea of the project was to portrait riders in their normal lifes, focussing on the person instead of on the moto Read More

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