BMW NEXT100
The Great Escape. Part 1
Concept Nature. The idea of this campaign was bringing a coming-from-the-future high tech motorcycle on to the ground by placing it in the middle of nature.
This story talks about a future in wich human respect the enviroment.
To talk about the spirit of nature with only one shot in wich the only subject that shows it is a green background is a bit complicated. I needed to find a way to make the viewer getting inside the image and therefore understanding the concept. I forced the light leaks coming through the lens in my search of portraying the moment in wich, in the middle of the forest, we can see the sun light coming through the leaves. We all have seen it, we all have smell that moment.
The Great Escape. Part 1
Concept Nature. The idea of this campaign was bringing a coming-from-the-future high tech motorcycle on to the ground by placing it in the middle of nature.
This story talks about a future in wich human respect the enviroment.
To talk about the spirit of nature with only one shot in wich the only subject that shows it is a green background is a bit complicated. I needed to find a way to make the viewer getting inside the image and therefore understanding the concept. I forced the light leaks coming through the lens in my search of portraying the moment in wich, in the middle of the forest, we can see the sun light coming through the leaves. We all have seen it, we all have smell that moment.
