Brief: to create a brand for a website agency.

I started looking into other forms of mediums than the traditional routes I could take and through conversation the clients mentioned previous sketches and design to look like a planarian. From doing research into what a planarian does, I found that its main attribute is to to eat away at debris that gathers in a pond. This creates a positive environment where the lily (your company) is sustained. The lily will be there for perpetuity due to the planarian’s role in sustaining the beauty of pond life. This can represent your business and what you do.

Your company is about solving web based problems to supply other people with a platform to promote and give substance to their business as well as your own. Furthermore planarians are asexual so from clients getting their unique and sustainable web based products from you, this will lead to a more substantial work force and bigger business. The strap line that links in with the planarians lifestyle is ‘solving and sustaining your business’.

Their can be a varied colour scheme and different character that represents seperate sections in your business which will allow everyone to feel part of your team and also an individual. This will provide you with an exciting and quirky story to tell the team, your clients and the surrounding areas about your logo, branding and where the whole concepts originates from.