"Mighty Mutts"
Non-profit Organization
Non-profit Organization
Mighty Mutts is a no-kill animal rescue organization in New York City.
My mission with rebranding them was to make them stand out as a non profit, as they currently blend in with their main dog showing location in Union Square. They have no defining image they’re utilizing even though they occasionally are sponsored by larger corporations, which other dog rescues don’t have a similar network with.
The audience for the campaign are New Yorkers; and the aim is to get more involvement through donations, volunteering, and adoptions.
**All original photos of the dogs used here are from another great rescue, Smilin' Pitbull Rescue, and have been manipulated by myself as seen fit for this project.**
My mission with rebranding them was to make them stand out as a non profit, as they currently blend in with their main dog showing location in Union Square. They have no defining image they’re utilizing even though they occasionally are sponsored by larger corporations, which other dog rescues don’t have a similar network with.
The audience for the campaign are New Yorkers; and the aim is to get more involvement through donations, volunteering, and adoptions.
**All original photos of the dogs used here are from another great rescue, Smilin' Pitbull Rescue, and have been manipulated by myself as seen fit for this project.**
The brochure comes flattened and wrapped in a bellyband, but once opened can double as a cross stand. This option is favorable for those who own stores or some commercial spot (i.e cafe) and can share this standee at the register. The following are the pages of the brochure, non intersected to give an idea of the content and structure:
The project also included me creating business cards, stationary, vehicle wrap, a collapseable donation box, and iPhone app; all shown upon request and not viewed here.
