S P L I T S P A C E
explained
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Split Space is a cute little apartment smack in the middle of the Old Town of Split.
Although quite small, the apartment came into existence by merging two floors and is,
in a way, split in two parts. Hence the name.
The goal was to portray the setting – the climate, the landscape and the Mediterranean
backdrop, as well as the main characteristics of the apartment.
That’s why the logo incorporates not only the contour of the apartment – a space split in
two parts - it also gives homage to the Mediterranean scenery by incorporating the sun,
the sea and the coast.
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The visual identity made its way onto the materials created for guests and spread
throughout the space of the apartment to form a subtle branding experience.
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----- Plate paper coaster -----
---- Split Space Apparel ----
---- Prints ----
---- Welcome carpet mat ----
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While you’re at it, take a moment and check out
the apartment.
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Creative directions: Imelda Ramović & Mirel Hadžijusufović
Art direction, Design & Illustrations: Imelda Ramović
Copywriter: Luka Pervan
Project manager: Svjetlana Vukić
Photographer: Domagoj Kunić
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Special thanks to: Cerovski, Digital Print, Fini Print, Galerija Mazuth, Roba, Signum Max
Very honorable mention: Žarko Kuvalja - logo animation, Željka Zrnić for Mobiliar side tables,
Señor for letting us shoot at their office.
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