Every time someone tests for HIV/AIDS faces the possibility of obtaining a positive result. At first this generates stress and fear and then a feeling of relief and happiness when they see it’s “negative”.
This process creates a unique and responsiveness approach towards the issue. We thought that it would be very helpful to take advantage of that happiness and place those people in the shoes of someone with HIV.
Therefore we placed a sound chip in all the negative tests during November. When people opened the envelope and learned that they had tested negative, the voice of a person with HIV surprised them with his/her story and encouraged them to transform that good news (not being affected by HIV) in something that could help those who had the virus.
People could donate on the spot through a QR printed in the result at the very moment.
This idea won several awards in Cannes, Clio Health, El Sol, Ojo de Iberoamérica, Wave, Diente and more.
