“Up to 800,000 children affected by Thailand floods” (http://www.savethechildren.org.uk/en/16572.htm) this is one of the credible resources what referred from the website of the organization called “Save the children”.
“Save the children” is an UK organization, which helped 3 million children through their health and hunger, work in 2010. They run world-class programmes to save children’s lives and they challenge world leaders to keep to the promises they’ve made to give children a brighter future.

From the fact what I have mention as above about those children in Thailand, I came up with an concept of collecting donation by selling a fast moving product, so that the consumer can have an emotional satisfaction as well as those innocent children can have a better life while seller also can be benefitted by sell their products and can have a tax exemptions for that period of time. I thoroughly want to let my target audience to know that this campaign is a chance for them to have a donate at least few cents and have a huge self respect and satisfaction for themselves. I think that this concept is suitable because there is an emotional connection with how the target audience feels.