Artem Lukichev's profile

Drop Branding – Akvion

Artem Lukichev
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The Challenge
Develop Identity for Russian company AKVION that creates and displays the innovative pharmaceutical products to the market.
 
Decision
“Akvion” is the only company in Russian pharmaceutical market, that creates and promotes  innovative products. That is why we suggested new positioning – Creative Healthcare. Also, we deduced 5 basic brand values: ideas, solutions, dialogue, innovations, assistance.
 
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
The main logotype element – the drop – became the base for reflecting this structure, the element, from which all the others were born.
brand art design graphic drop identity corporate vector sign illustrations system new
As the new product, that helps people to keep healthy, comes from the idea, the sign of “Akvion” – the drop – keeps its shape and fills itself with new content, new sense. The principle of endless creation of new elements is the distinctive feature of this identity.
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
brand art design graphic drop identity corporate vector sign illustrations system new
We created dynamic corporate style, demonstrating the company’s wide possibilities and new look at pharmaceutical products consumption, building comfortable language of communication  with the consumer.
 
www.dezzza.ru
Drop Branding – Akvion
Published:
Artem Lukichev's profile

Owner

Artem Lukichev's profile
Moscow, Russian Federation

Drop Branding – Akvion

AKVION corporate identity — drop in the brand ocean. We create new corporate identity for for “Akvion”, Russian company, that creates and brings Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives