This video is an overall clip of 2-minutes, to explain the process of the product and its contact points with the target audience, Woolworths as a brand (in-stores), and the way the cycle links back together to repeat again. It also explains in depth our whole idea and concept of this project/ campaign we created. The song used in this video is called Ukulele by www.bensound.com

This is supporting material to the overview video clip, to provide more information. This 30-second video clip is just a summary/ shortened version of the 2 min video above that concludes what the product is and does. This could be used as a  commercial advertisement on the television too. The song used in this video is called Ukulele by www.bensound.com

This is supporting material to the overview video clip, to provide more information. This is Split It's final logo we came up with for our bag/ product and a little background we wrote up about it to give it more detail and in-depth understanding. 

This is supporting material to the overview video clip, to provide more information. This is part of our campaign's corporate identity. All the colours of the bags it could be possibly incorporated into as well as the variety of colour swatches used throughout the product's design. 

This is supporting material to the overview video clip, to provide more information. This is the variety of fonts used throughout our designs and videos. We researched Woolworth's font thy use in their logo and throughout their advertising. To keep its look and feel within Split Its' product and advertising, in order to associate it as one of Woolies' products.

This is supporting material to the overview video clip, to provide more information. These are the icons used on the bag sections to distinguish them apart in order to make it easier for the consumer to recycle their waste, into the specific bags required. It also differentiates the bag from the rest of the existing recycling bins as fun, quirky unique icons have been designed specifically for each of the different categorised waste materials. The colours used are those we found through our research, that Woolies tends to already have in their existing crafted products in-stores.

This is a basic breakdown of all that happens during the process of the contact points with the product and throughout its journey with consumers, the industry and how it links back together (the product being sent to consumers doors as a trial pack - would be our first type of medium we would use to advertise and create awareness for our product as it would be a direct mailer).

This is an in-depth explanation of the product's journey and how it gets manufactured, to when it goes to the market, the consumers and back to, the market again - basically the an overview on its' cycle within the industry and its success/ benefits too. 
 

This is a blueprint of the product and its packaging's die-trace. The specifications of its measurements as well as the label and sticker that goes around it in order to help the consumer understand how to use the product as well as to remind them which waste material goes into which compartment of the bag. 

This infographic explains the journey which the customers would go through once receiving  the process as well as the outcome, of it all too, how the cycle links back together to repeat the 'chain'. 

These are the posters that would be in Woolworths stores to advertise the product and to give consumers more information on it - to gain awareness for them to purchase their own/ more (this would be our second type of medium (print) we would use to advertise our product).

This is supporting material to the overview video clip, to provide more information. This is the video which would be played repeatedly in Woolworths stores, amongst their others that already play,  to advertise the product to the consumers while they do their monthly/ daily grocery shopping (this would be our third type of medium (video/tv) we would use to advertise our product).The song used in this video is called Ukulele by www.bensound.com