Hospitality Hub is an online B2C offering in the saturated B2B hospitality market. Hospitality Hub offers a vast variety of hospitality products with no 

minimum order. Its target audience is bespoke guesthouses and B&Bs. 

My contribution to the brief was to design a logo from scratch. One that would be web based as the brand is more digital and online than print based. Therefore the logo needed to be modern but at the same time simplistic; vector based using two colours to compliment each other as well as options of supplementary that could be used too. 

The logo needed to be horizontal by have options of other layout formats. A look and feel for the brand’s imagery association was asked to be designed in such a way of highlighting the products the brand has to offer.

Credits to Black Robot Advertising Agency.