Print Ads
Following the success of the ‘Books vs. Movies’ online film campaign, we created a series of print ads based around the same concept to rekindle people's love of reading.
In order to change people's behavior and encourage them to read more, we showed how a book gets watered down when it’s adapted to the big screen, and how much of the story you actually miss by watching the movie instead of reading the book.
We wrote original stories in three iconic novel styles and extracted parts into a screenplay version that we placed next to each one. Through this technique we visually showed the difference between the two, while also giving readers the opportunity to discover two completely different stories that emerge from the same text.
Awards:
Ad Stars 2016 - Bronze
Featured:
Lürzer’s Archive Issue 4/2015
Lürzer’s Archive Issue 4/2015
