Children around the world are reading less and less everyday. And while book sales have been steadily dropping, global box office revenues hit a record $36.4 billion in 2014.
It has become a global issue that reading is losing against its biggest rival.
It has become a global issue that reading is losing against its biggest rival.
Films
To change this behavior we got people to read where they least expected it by taking the actual words from books and using them as subtitles (something we naturally can’t help but read). We created films contrasting famous movie scenes with what actually happened in the original story and surprised people with the details they missed by not reading the book.
We tactically placed these films, where our audience spends most of their time, online. And after getting people to read where they least expected it, viewers were directed to their closest bookstore using Google Maps, making it easy for them to pick up a book and start reading.
To change this behavior we got people to read where they least expected it by taking the actual words from books and using them as subtitles (something we naturally can’t help but read). We created films contrasting famous movie scenes with what actually happened in the original story and surprised people with the details they missed by not reading the book.
We tactically placed these films, where our audience spends most of their time, online. And after getting people to read where they least expected it, viewers were directed to their closest bookstore using Google Maps, making it easy for them to pick up a book and start reading.
Awards:
Dubai LYNX: Bronze
Ad Stars: 2 Finalists
Books vs. Movies - I Am Legend
Password: booksmovies
Books vs. Movies - A Walk To Remember
Books vs. Movies - Hunger Games
Password: booksmovies
Books vs. Movies - Jurassic Park
Password: booksmovies
