We created a Offf Barcelona 2016 mediatic campaign that was fun, dynamic and unconventional, but also diverse and wide.
We worked with 4 categories that generated interactions not only with the artists and their works, but also with the audience.
AUDIENCE TROLLING
We had all this wonderful pictures of the assistants of the past years, so we decided to go with it. We created a Tag system to talk about the experience of attending OFFF festival using moods, thoughts and different perceptions surrounding the festival. If you are an OFFF constant assistant, there is a big chance you’ll see yourself in some of these pictures.