Womankind – Online
Web Design, Web Development, Information Graphics, Google Maps
Web Design, Web Development, Information Graphics, Google Maps
Brief:Womankind Worldwide is an international women’s human rights charity working to help women transform their lives in Africa, Asia and Latin America. The client asked us to devise a campaign to help them celebrate International Women's Day 2012. Many large charities vie for attention during this international event, so the client needed a strong idea to capture people’s attention and to engage with new audiences.
Solution: The primary goal was supporter recruitment, with a secondary aim of raising Womankind's profile. Remedy devised a virtual journey around the world within Womankind's existing Wordpress website, where visitors can sign up and add their virtual 10 miles to help travel around the world. The interactive map includes markers to highlight Womankind's projects in different countries.
Result: The online campaign integrates with Womankind's social media channels to ensure that the message spread virally. The sign-up mechanism has proven to be a highly effective way of capturing new supporter data and within the first 48 hours, 600 people signed up to join the journey.
Solution: The primary goal was supporter recruitment, with a secondary aim of raising Womankind's profile. Remedy devised a virtual journey around the world within Womankind's existing Wordpress website, where visitors can sign up and add their virtual 10 miles to help travel around the world. The interactive map includes markers to highlight Womankind's projects in different countries.
Result: The online campaign integrates with Womankind's social media channels to ensure that the message spread virally. The sign-up mechanism has proven to be a highly effective way of capturing new supporter data and within the first 48 hours, 600 people signed up to join the journey.
