Pet Works – Print Material
Graphic Design, Copywriting, Print, Photography
Graphic Design, Copywriting, Print, Photography
Brief:For 10 years, Pet ID has trained and supplied pet microchipping equipment to vets, animal welfare organisations and local authorities. Remedy won a three-way pitch to help re-think the company structure and communicate a broader offering including pet food, accessories and insurance. The re-brand included a new website, exhibition graphics and a broad range of printed materials. Design for print covers corporate stationery, folders, DL and A5 leaflets, posters, point of sale material and product sheets.
Solution: Remedy conducted research with pet lovers and vets and facilitated a brand workshop. Outcomes from the workshop led to re-naming the umbrella brand 'Pet Works', with 'Pet ID' sitting underneath it as their microchipping product alongside other sub-brands. As well as producing design for print, we have developed a comprehensive brand guidelines document to enable the client to continue to apply the brand consistently, both internally and to external audiences.
Results: The re-design better reflects the product offering and positions Pet Works head and shoulders above the competition. All marketing materials present the brand consistently and confidently – and the client is thrilled with the results.
Solution: Remedy conducted research with pet lovers and vets and facilitated a brand workshop. Outcomes from the workshop led to re-naming the umbrella brand 'Pet Works', with 'Pet ID' sitting underneath it as their microchipping product alongside other sub-brands. As well as producing design for print, we have developed a comprehensive brand guidelines document to enable the client to continue to apply the brand consistently, both internally and to external audiences.
Results: The re-design better reflects the product offering and positions Pet Works head and shoulders above the competition. All marketing materials present the brand consistently and confidently – and the client is thrilled with the results.
