AJORÍ
Inspiration
"We observe, peel and cut several bulbs of purple garlic. We were impressed by the elegance of lines that define the form of each piece, the peculiar texture of his skin, his diversity of forms. In front of our eyes appeared a set of containers arranged on a tray, about a stem or handle. Between the diverse offers of design that we wanted to propose, this one was showing with total clarity the functionality that we were looking for: a cruet with form of garlic."
Creative Process Video
Sketches
Eco-Packagings
The two eco-packaging designs of Ajorí are consistent with its philosophy of sustainability in the use of the materials with which they are made. Both its Special Edition and Estándar are 100% plastic-free, biodegradable and recyclable, and their design has taken into account and achieved the maximum protection of the piece in its shipments.
Eco Packaging - Special Edition
Eco Packaging - Standard
Process
Ajorí is a creative solution for organize and store seasonings, spices and various culinary condiments, inspired by the elegant form of the bulb of garlic. This kitchen accessory holds six containers, designed to contain different products used for the seasoning of several dishes, adapting to the different culinary traditions of each country.
Ajori is the first project of a line of research of functional design entitled "NATURA IMITATIS", from the Latin, imitating nature. Created only with natural materials and using a mixture of industrial and artisanal processes, Ajorí is an eco-friendly product, respectful of our planet. The packaging is inspired by the skin of garlic and only natural and biodegradable materials are used for manufacturing.
Its elegant organic design, make it a sculptural piece, resulting of an excellent ornament to reflect and a conversation starter around a table, not to mention that by its garlic shape, it can be an excellent protector of our home or business against bad vibrations.
Inspiration:
CARLOS JIMÉNEZ/ photoAlquimia
Design and modelling:
JORGE O. VIÑAS, CARLOS JIMÉNEZ, PILAR BALSALOBRE/ photoAlquimia
Prototype work team:
Craftsmen: MANUEL SÁNCHEZ (CERALFAR) Ceramc, NEIL CALLAGHAN. Wood
Brand: ÁTICAMK. Marketing-Comunicación-Publicidad
Production management: MARINA MUNIÁIN/ photoAlquimia
Video credits:
Production, video editing: PILAR BALSALOBRE, CARLOS JIMÉNEZ/ photoAlquimia
Photography: CARLOS JIMÉNEZ/ photoAlquimia, JORGE O. VIÑAS
Music: PILAR BALSALOBRE/ photoAlquimia
Design Collection
Throughout millions of years, nature has perfected its best designs to perpetuate a balanced life, by maintaining its rich diversity and expressing its beauty in all its creatures.
Man had not yet been born...
NATURA IMITATIS is a collection of designs inspired by nature and are charged with a special kind of energy that transforms them into live objects with an enchanting story to tell. A story that says something more than meets the eye. These soulful objects are made for those who feel the need to reconnect with nature, beauty and restore humane values.
Ajorí is part of this collection and has been created by skilled craftsmen who use natural materials. All pieces are recyclable and respectful with our environment.
Ajorí is part of this collection and has been created by skilled craftsmen who use natural materials. All pieces are recyclable and respectful with our environment.
