This was a work for an old project when I was UCD Consultant at Formax SPA.
This was not implemented in the client system and now is open for portfolio use only.
Client: Hites
Area: eCommerce
Works: AI & UI
Methodology: UCD
User Test: A/B Testing, User Interview & HeatMap Validation
Year: 2013 (mid)
Home: Display Slider, principan banners as Primary Nouns & most relevant products.
Landing page for Products: Display images to evoke interest by user-side. Show sub-categories, primary banners and current discounts + some new uploaded products
Product List's page: display produccst in a grid using the system function
Page for Product Detail: Use all the principal space to show the info and reduce the distractions to the user. Also display "sugest products" in the bottom
