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UX Strategist & Emotion Researcher
Posmo CX Consulting & Research
www.posmo.eu
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I have a MA on Neuroscience with a BA on Design. I'm focused in the research of the biological process of the emotion (Neurobiology of the emotions) to be applied in the User Research field to improve the Customer & User Experience of products and systems.

Emotions are responsible of the 85-90% of the decision-ma… Read More
I have a MA on Neuroscience with a BA on Design. I'm focused in the research of the biological process of the emotion (Neurobiology of the emotions) to be applied in the User Research field to improve the Customer & User Experience of products and systems.

Emotions are responsible of the 85-90% of the decision-making process of each day-by-day's interaction. So fix attention to its measurement bring us an opportunity to understand what make sense to them and improve their satisfaction of use and be more persuasive.

As UX Strategist & Emotional Researcher at Posmo CX Consulting & Research I developed a tool to measure it based on their neurobiology and psychology, generating an Emotional Journey Map for their biological reactions. You can see it on www.useremotion.com

Also I'm Continent Manger of South America for the Interaction Design Foundation and international speaker in the Emotional Measurement field and formal User Research. Read Less
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· Máster de Especialista en Neurociencias: Bases Biológicas, Diagnóstico y Tratamiento in UEMC (Universidad Europea Miguel de Cervantes), España.
· Diplomado in Interaction Design and Physical Computing in the UDD (Universidad del Desarrollo), Chile
· Specialized on Interaction Design, HCI, UX Research & Emotion Design at I… Read More
· Máster de Especialista en Neurociencias: Bases Biológicas, Diagnóstico y Tratamiento in UEMC (Universidad Europea Miguel de Cervantes), España.
· Diplomado in Interaction Design and Physical Computing in the UDD (Universidad del Desarrollo), Chile
· Specialized on Interaction Design, HCI, UX Research & Emotion Design at Interaction Design Foundation (Aarhus, Denmark)
· Specialized in Neurosicoeducación (NSE) applied to Multiple Intelligences (AE Argentina).
· BA on Integral Design at UDLA (Universidad de las Américas), Chile. Read Less
Emotion & Design Research, UX Consultant, Interaction Design, User-Centered Systems, User-Research, User Experience, CHI, Creative, Art Direction, Typography, Editorial Design, Photography, Digital Branding, Marketing, Semiotic, Game Design, iOS, Web Design
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