Clif Bar Field Booth
smart scrappy design with small budget
smart scrappy design with small budget
With a collaborative cross functional team (Brand, Field Marketing, Research, Graphic Design and myself) we were able to define our hierarchy of messaging and expectations at each zone of engagement and design a very successful field booth system. We created over 16 of these experiences.
We have received numerous positive comments from consumers that they like our soulful experience and its non corporate attitude.
We have received numerous positive comments from consumers that they like our soulful experience and its non corporate attitude.
I created new process for our Creative Briefs where we first create a visual one page brief to align the team before we begin a project. I collaborate with the Experience Marketing team to co-create this piece to make sure we are understanding priorities and expectations given the budget and timing.
The previous example of the one page visual brief lead to this successful Luna booth design for the Nike Womens Marathon.
