Cross-Media Campaign - Sixgun Gospel
The brief for this project was to design a press-kit and promotional items for the South African band, Sixgun Gospel.
I wanted to instill a degree of restraint to the design, in order to avoid the use of clichés. I did not use any guns throughout the design, as I wanted to downplay the violent connotations, instead letting the music be the weapon of choice.
For the logo, I wanted something simple and powerful to capture the essence of the band, without having to rely on a single instrument as the focal point. Thus I decided to use a boot, to symbolise the action of foot-stomping in time with the music, and by extension, as an overarching theme to the concept. I drew caricatures of each band member, digitally inked and coloured in Adobe Illustrator, to capture their unique energy.
For the promotional items I made a label for a whiskey bottle, based loosely on the Jack Daniel’s layout. Other items included shot glasses, pop-up business cards, stickers and a T-shirt.
I wanted to instill a degree of restraint to the design, in order to avoid the use of clichés. I did not use any guns throughout the design, as I wanted to downplay the violent connotations, instead letting the music be the weapon of choice.
For the logo, I wanted something simple and powerful to capture the essence of the band, without having to rely on a single instrument as the focal point. Thus I decided to use a boot, to symbolise the action of foot-stomping in time with the music, and by extension, as an overarching theme to the concept. I drew caricatures of each band member, digitally inked and coloured in Adobe Illustrator, to capture their unique energy.
For the promotional items I made a label for a whiskey bottle, based loosely on the Jack Daniel’s layout. Other items included shot glasses, pop-up business cards, stickers and a T-shirt.
BONUS MATERIAL - Flyer from a 2012 gig, featuring elusive guitarist Ben Bradlow on a milk carton.
