Drácula, zombies and some other terrifying creatures don´t scare teens anymore. To make Fanta become teen´s favorite soda brand in halloween, we refreshed this monsters transforming them into what really really scares teenagers: friendzone, bullying, being invisible,etc.
IAB 2016
-Plata en Crossmedia/Transmedia.
-Bronce OOH interactivo
MMA Smarties LATAM 2016
-Bronce Multicanal e integración móvil
Fanta Halloween OOH interactivo.
