It's truly a privilege to have the type of friends you can make incredible work with. One such comrade approached me for help with the launch of his boot brand. I came into a project that was well underway and got to steer it into creative waters that intersect with my obsession with hand typography. I was brought in to assist with reworking a classic logo, launching a Kickstarter campaign, finessing the brand and crafting promotional elements.
The Kickstarter met its initial goal in under 7 hours on its way to over $110,000. The Launch party drew some 500 people and the brand is now living on a foundation I've been fortunate to help build.
The Kickstarter met its initial goal in under 7 hours on its way to over $110,000. The Launch party drew some 500 people and the brand is now living on a foundation I've been fortunate to help build.
Direction: Chris Crary
Design: Tim Weakland
Photography: Bethany Small + Andrew Studer
