UNICEF // Sahel Crisis Project
Art Director:
Katharine Ott
Copywriter:
Claire Bartels
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Nourish Minds to Nourish Bodies
+Strategy - Educate and demonstrate the affect of malnutrition on sites with heavy traffic to give the Sahel Crisis visibility and garner support
Steps
1. Sponsor a week long event where UNICEF hijacks search bars on google, facebook and linkedin and disables the characters - a,b,c,d,e,k,1,2,3
2. Two lines of copy and a CTA drop down underneath, as well as the predicted keywords that relate to they search term they typed in above.
Google search
Copy: This week is UNICEF Sahel Malnutrition Week
Your missing characters represent vitamin deficiencies that threaten to cause
the deaths of over 1 million children in the Sahel region in 2012.
UNICEF need your help.
CTA: Link to UNICEF Sahel Crisis.
Katharine Ott
Copywriter:
Claire Bartels
-----------------------------------------------------
Nourish Minds to Nourish Bodies
+Strategy - Educate and demonstrate the affect of malnutrition on sites with heavy traffic to give the Sahel Crisis visibility and garner support
Steps
1. Sponsor a week long event where UNICEF hijacks search bars on google, facebook and linkedin and disables the characters - a,b,c,d,e,k,1,2,3
2. Two lines of copy and a CTA drop down underneath, as well as the predicted keywords that relate to they search term they typed in above.
Google search
Copy: This week is UNICEF Sahel Malnutrition Week
Your missing characters represent vitamin deficiencies that threaten to cause
the deaths of over 1 million children in the Sahel region in 2012.
UNICEF need your help.
CTA: Link to UNICEF Sahel Crisis.
