Audi A4 Global Drives
Mission
Create a microsite for the Audi A4 that interests the target group, communicates the brand values and pushes sales of the newest models. A virtual test drive offer that demonstrates speed and high performance.
Implementation
Users can construct their own personal dream route on the microsite with the help of a map application. And maybe win the chance to actually test drive a new Audi on that route. Each route can be supplemented with pictures and facts and the community can rate coolness of the route thanks to a voting functionality. The winning drives were documented with videos, interviews, and statistics both on the site and on Audi TV. A time machine takes the user to the individual locations and a virtual tour takes users through the history of Global Drives. A complex Flash application was developed especially for the project that could show clusters and route details on every stage of the zoom functionality. A net based backend system acted as an intersection point for image databases, dealer search, customer data, sweepstakes and the MapPoint Webservice. It is a stable yet flexible system that allows for easy and comfortable generation and management of all content.
Mission
Create a microsite for the Audi A4 that interests the target group, communicates the brand values and pushes sales of the newest models. A virtual test drive offer that demonstrates speed and high performance.
Implementation
Users can construct their own personal dream route on the microsite with the help of a map application. And maybe win the chance to actually test drive a new Audi on that route. Each route can be supplemented with pictures and facts and the community can rate coolness of the route thanks to a voting functionality. The winning drives were documented with videos, interviews, and statistics both on the site and on Audi TV. A time machine takes the user to the individual locations and a virtual tour takes users through the history of Global Drives. A complex Flash application was developed especially for the project that could show clusters and route details on every stage of the zoom functionality. A net based backend system acted as an intersection point for image databases, dealer search, customer data, sweepstakes and the MapPoint Webservice. It is a stable yet flexible system that allows for easy and comfortable generation and management of all content.
Conclusion
An innovative website that thrives on user's interaction. Implemented using the combined resources of MS MapPoint and Virtual Earth. Data from prospective clients was generated through the sweepstakes. Online ads and e-mails supported the website. It was a technological breakthrough that was honored with several awards, such as The One Show, New York Festivals, Adobe Best CustomerSite and the Autovision OTTOCAR Award.
Neue Digitale / Razorfish
Year
2007
An innovative website that thrives on user's interaction. Implemented using the combined resources of MS MapPoint and Virtual Earth. Data from prospective clients was generated through the sweepstakes. Online ads and e-mails supported the website. It was a technological breakthrough that was honored with several awards, such as The One Show, New York Festivals, Adobe Best CustomerSite and the Autovision OTTOCAR Award.
Neue Digitale / Razorfish
Year
2007
