Description
The NOOK HD+ does more than simply protect and transport – it showcases. This groundbreaking design literally elevates the product as the consumer opens the box to create a real-world HD experience and an immediate “wow” feeling even before they turn it on.This elegantly simple hinged rigid box with acreatively engineered molded-pulp insert also provides outstanding, yet unobtrusive protection for the tablet. The all-paper solution is both environmentally friendly and cost-effective, while complementing the high-end nature of the device. With this design, we created motion without mechanics and made what seemed an impossible task both possible and beautiful.
Creating a package
When the lid of the package was lifted up the pulp tray would lift the product up at a
twenty degree angle that created an amazing emotional un-boxing experience
