PIPAR\TBWA ad agency wanted to make a pop-up book showing all of the educational buildings that The University of Iceland has built with the money from it's patrons and lottery participants.

They got RVX, Reykjavík Visual Effects, to build and animate this virtual book which I then illustrated.

We wanted the illustrations to add a little bit of an adventure and courage to rather institutional buildings, so watercolored sketches was the style we ended up with. Allowing the colors and lines to flow freely and creatively on the paper.