COMPANY BACKGROUND
The company’s name, Strength Legion, was inspired by reading about the ancient civilization of Rome, an empire who showed such thoroughness and such single-mindedness when setting about winning no matter what the effort to do so required. Strength Legion embodies the same mind-set. Located in the central of London, Strength Legion was founded in 2016 for its sole purpose in providing a strength based gym facility that could accommodate different levels of fitness enthusiast from a complete beginner to elite level athletes.
Strength Legion values its comradery. A community based gym with open and like-minded individuals who share the same goal: to be better than the guy you were yesterday.
We are a team. We are a legion. Let’s go out there and break our limits!
PROPOSALS, EARLY VERSIONS AND FINAL OUTPUT
The client initially wanted to have two main elements in the logo: a gear and a cyborg/mechanic hand (similar to Edward Elric and Genos) in a fist gesture. I sketched three drafts that are both based from his preferences, the company background and my own interpretation. Later on the client asked to changed the hand into a skull based from his old draft files.
Draft 1: A gear with mechanical hands as bumps.
Draft 2: A cyborg hand holding a barbell (signifying strength) that looks like a doric column (signifying the Ancient Rome inspiration) instead of a fist gesture.
It is then encircled into a gear with Ancient Rome-inspired patterns as bumps.
Draft 3 and initially approved design: A mechanical and human hand. It can be both seen as an arm-wrestling stance (for "strength")
or a so-called manly handshake (for "legion", signifying comradedy).
Initial draft and major revision.
Style and text explorations.
Stacks adjustment and initial grunge version.
FINAL LOOK & ALTERATIONS
